In 1982, a rice trader from western India established United Riceland Ltd., the first company to bring basmati rice to the western world (under the Tilda brand name). Today, it is one of the top international food brands, sold in more than 40 countries around the world. United Riceland supports more than 10,000 Himalayan rice farmers (each of whom they know by name), providing them with pure basmati rice seeds and growing advice to ensure that they grow only the best basmati rice.
For more information, visit http://www.tilda.com