In 1913, three California entrepreneurs invested $100 each to set up America's first commercial-scale liquid bleach factory. In 1914, they named the product Clorox® bleach, a name that has grown into a global household brand over the last 100 years. Today, The Clorox Company is a significant corporate presence in many different parts of the world. Clorox's laundry additives and home cleaning products are sold in more than 100 countries.
For more information, visit http://www.clorox.com