In 1898, Caleb Bradham created a delicious fountain drink that he eventually chose to call Pepsi-Cola. Today, it is the most consumed cola beverage in the world. Consumers can choose from more than 500 Pepsi-related products (Pepsi alone comes in 12 different flavours), and they are all offered in different sizes and packaging. Pepsi is sold in every market around the world, and its name is ingrained into all elements of society and culture, thanks in part to its creative marketing campaigns.
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