Nutella was created in the backroom of a pastry shop founded in Alba in 1944 by Pietro Ferrero. It would become the revolutionary culinary invention of the century and is now one of the most famous food specialties in the world, inspiring and satisfying palates all over the globe. Its unique taste and its distinctive jar appeal to people of all generations. Thanks to its inimitable recipe and its genuine and carefully selected ingredients, Nutella, spread on bread, has become an essential part of the breakfast ritual and serves as a great way to begin the day.
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