Ariel is a laundry detergent that was launched in 1968. It brought about the innovation of biological washing involving enzymes, which was then an entirely new concept. Ariel has introduced other innovations as well, such as advances in cleaning and whiteness performance with activated bleach and bleaching systems, liquid for better dissolution and care of clothes, groundbreaking compaction technologies, and improved performance on specific stains. Ariel also appeals to people interested in sustainability and protecting the environment.
For more information, visit http://www.ariel.co.uk