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Marketing

At Abudawood, Marketing roles lead the local market success of our client brands. This includes making or recommending strategic choices and visions for brand success, planning and leading product and marketplace innovation, and managing local marketing media and initiatives – all while collaborating with clients, multi-functional Account Management teams and local agency partners.

Examples of Marketing responsibilities are:

• Developing marketing plans for consumers and customers
• Obtaining and leveraging consumer, shopper and customer insights
• Identifying and deploying specific marketplace tactics
• Managing brand budgets